Super Bowl 2026 TV deals: The best sales on OLEDs and other smart TVs ahead of kickoff

Engadget 30.01.2026 20:00 Whether you’re having people over to watch the Patriots and the Seahawks battle it out in Super Bowl 2026, or you’re more interested in the Bad Bunny halftime show, your TV will be an important part of the puzzle of putting together an excellent big-game party. If you’ve been thinking about upgrading your current TV, now’s a decent time to do it. The weeks leading up to the Super Bowl are typically awash with TV deals to consider.Generally, TV prices steadily decrease after a new model comes out. Some 2026 TV models were announced at CES and are forthcoming things year, making now a good time to look for discounts on 2025 sets. Aside from the holiday shopping season, now is one of the best times of the year to save on a TV. Here, we’ve curated the best Super Bowl TV deals we could find this year, from already affordable sets discounted even further to high-end OLEDs that are hundreds of dollars off. Super Bowl 2026 TV deals for less than $500 You can easily find solid 1080p and 4K TV sets within this budget-friendly price range. What you’ll be more limited in is size — most TV deals under $500 we’re seeing right now are on sets up to 55 inches. There are a few 65- and 75-inch models in there, but the pickings are slim. Hisense 32-inch Class A4 1080 FHD smart TV for $98 Roku 24-inch 720p smart TV for $100 Roku 55-inch 4K smart TV for $248 Roku 55-inch Mini LED 4K smart TV for $348 TCL 75-inch Class S5 4K smart TV for $480 OLED TV deals This is where you want to look if you want your new TV to have the richest colors, deepest blacks and excellent contrast performance. Of course, that all comes at steeper prices — it can be difficult to find a good OLED set for less than $1,000, even on sale. LG 55-inch B5 OLED 4K smart TV for $847 Sony 55-inch Bravia XR8B 4K smart TV for $998 Samsung 65-inch Class OLED S95F 4K smart TV for $2,298 Sony 77-inch Bravia XR A95L OLED 4K smart TV for $3,498 Super Bowl 2026 TV deals for $500 and up This will likely be the sweet spot for many people when it comes to TV features, performance and price. Good 4K sets are common in this price range, and you’ll also find some Mini LED sets available here as well. TCL 65-inch Class T7 4K smart TV for $500 Hisense 65-inch Class U6 Mini LED 4K smart TV for $550 Amazon 65-inch Fire TV Omni Mini LED 4K smart TV for $920 TCL 65-inch Class QM8K Mini LED 4K smart TV for $998 Streaming and home entertainment deals A good TV is key, but having the right peripherals and accessories to go along with it will complete your home theater setup. Deals we’re tracking right now include discounts on streaming devices, soundbars and projectors. Sonos big game sale — up to 20 percent off home theater gear: Get the Sonos Beam soundbar for $130 off, the Era 300 speaker for $100 off and more Roku Ultra streamer for $78 Samsung HW B400F soundbar with built-in subwoofer for $100 Anker Nebula Capsule 3 projector for $540 Valerion VisionMaster Max 4K projector for $3,999 This article originally appeared on Engadget at https://www.engadget.com/deals/super-bowl-2026-tv-deals-the-best-sales-on-oleds-and-other-smart-tvs-ahead-of-kickoff-160000929.html?src=rss

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