Microsoft is now integrating shopping directly into Copilot

Engadget 09.01.2026 00:02 Have you ever wanted to save approximately three seconds and two mouse clicks when shopping online? Microsoft has something special just for you. The company just introduced something called Copilot Checkout at the NRF 2026 retail conference. This is exactly what it sounds like. It's a shopping assistant embedded within Copilot. The feature is rolling out now in the US and integrates with PayPal, Shopify, Stripe and Etsy. It lets people complete purchases directly inside of Copilot without having to withstand the grueling experience of being redirected to a retailer's website. Participating partners include Urban Outfitters, Anthropologie and Ashley Furniture. The retailers remain the actual merchant of record, so they'll still get customer data and all of that jazz. Microsoft controls the interface. We don't know what kind of safeguards are in place to prevent the AI from hallucinating its way into buying you a giant bounce house when you wanted to order some Bounce dryer sheets. Engadget has reached out to Microsoft to inquire about these safeguards and how exactly the money is handled. This is a pretty big moment for AI shopping. OpenAI introduced a shopping assistant several months ago that seems to work in a similar way. However, the company said that a related shopping assistant "might make mistakes about product details like price and availability" and it encouraged people to visit the merchant site for the most accurate details. Exclusive: OpenAI’s push to turn ChatGPT into a personal shopping assistant is running into a familiar problem: messy product data.Read more from @AnnGehan

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