TikTok is the fastest-growing social platform, but YouTube remains the most dominant

Engadget 31.01.2024 18:42 The Pew Research Center has published an updated survey of US adult social media usage. Although YouTube and Facebook retain their dominant status from the last poll in 2021, TikTok is the fastest-growing platform, with more than a third of adults now saying they use the app. The survey polled 5,733 US adults between May 19 and September 5, 2023. YouTube was far and away the most used platform, with 83 percent of respondents reporting using it at some point. Meanwhile, 68 percent of users reported using Facebook. Those two are the only platforms with a majority of people using them through each age demographic. However, gaps based on age groups still exist — especially among YouTube’s users. For example, 93 percent of 18- to 29-year-olds report using Google’s video platform, while 60 percent of those 65 and older say the same. Instagram came in third place overall, as 47 percent of respondents said they use it. Pinterest , TikTok , LinkedIn , WhatsApp and Snapchat all fall into the next tier down. TikTok’s growth stands out the most: The ByteDance-owned platform shot up 12 points from 21 percent from two years before. That’s by far the biggest leap of any platform on the list. Twitter changed its name to X and brought in CEO Linda Yaccarino while the surveys were in the field.Richard Bord via Getty Images The next tier down includes Reddit and X, each sitting at 22 percent. Complicating matters, Elon Musk’s company changed its name from Twitter to X while the surveys were in the field. The company’s reported users dropped slightly in two years, from 23 percent in 2021. Meanwhile, Reddit rose four points from 18 percent two years before — despite the platform’s API controversy happening while the surveys were out. Other platforms with significant age-group discrepancies include Instagram and Snapchat . The 40- to 49-year-old demographic, which includes younger Gen-Xers and all but the youngest Millennials, has especially high rates for LinkedIn , WhatsApp and Facebook . In other demographic-based notables, Pew reports TikTok is especially popular among Hispanic users, with 49 percent reporting use . X is more popular with adults with annual household incomes of at least $100,000 — a nine-point swing compared to the $70,000 to $99,999 tier. And, perhaps unsurprisingly, given its career-oriented focus, LinkedIn has a higher rate of respondents with at least a bachelor’s degree .This article originally appeared on Engadget at https://www.engadget.com/tiktok-is-the-fastest-growing-social-platform-but-youtube-remains-the-most-dominant-170023692.html?src=rss

Číst celý článek >>