eMarketer Articles

Article: How Mobile Expedites Search, Approval and Purchase of Products

25.05.2012 06:01 

Article: Brand Advocates Are Here to Help

25.05.2012 06:01 Many advocates frequently recommend products and services online and off

Article: Challenges and Opportunities in Mexico, a Concentrated Mobile Market

25.05.2012 06:01 Federal District, Jalisco and Veracruz lead in mobile connections

Article: Smartphones Important, but Still Dramatically Trail PC Usage in Canada

24.05.2012 06:01 Smartphone adoption increases, but PCs remain the No. 1 digital touchpoint for internet users

Article: National Brands Expect Big Returns on Local Ad Investment

24.05.2012 06:01 Advertisers expect similar or greater ROI from local ad efforts compared to national campaigns

Article: Travelers Lean on Mobile’s Location-Based Information

24.05.2012 06:01 Travel searches on mobile devices most often related to transportation

Blog: April 20, 2012: eMarketer in the News

24.05.2012 00:34 Here are a few of the top stories in which eMarketer data has been featured in the past week or so: The New York Times – An Online TV Site

Blog: May 18th, 2012: eMarketer in the News

23.05.2012 06:01 Here are a few of the top stories in which eMarketer data has been featured in the past week or so: The New York Times – Ahead of I.P.O., G.M.

Article: Are Brands Seeing More Engagement on Google+?

23.05.2012 06:01 Consumer engagement on the rise on brand pages, but not reaching the levels of other social networks

Article: Social Video Grows by Leaps and Bounds

23.05.2012 06:01 Q1 2012 video views skyrocket

Article: German Consumers Highly Connected and Social

23.05.2012 06:01 TV reaches 99% of the population, but social network penetration in the country isn't diminished by traditional media

Article: ‘Big Data’ Can Be Hard to Harness

22.05.2012 06:01 Organizational and communications problems abound

Article: Is There a Problem with Facebook Advertising?

22.05.2012 06:01 83% of Facebook users say they rarely or never click on Facebook ads or sponsored content

Article: Video, Social Dominate Digital Spending Growth in China

22.05.2012 06:01 New research shows that marketers plan on increasing digital spending significantly in 2012

Article: Local Social Ad Spending Set to Surge

21.05.2012 06:01 Geolocation boosts local prospects